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How did FIFA World Cup drives these brand trends?

The FIFA World Cup is the quadrennial celebration.
This is what you must know even if you are not interested in football!
How did FIFA World Cup drives these brand trends?

What is the hottest topic recently! Of course is the FIFA World Cup held every four years!
Have you noticed? During the FIFA World Cup, the value of related industries will soar! For example: sporting equipment, home appliances, beer, etc. If investors can grasp the opportunities of fluctuation trading in time, they may be able to obtain good profits! So, what industries can investors refer to?

Sporting Equipment

During the FIFA World Cup, related sports equipment such as jerseys, sneakers, peripheral products, etc., are very popular necessities. Among these, several sports brands are constituent stocks of well-known indexes, such as NIKE is a constituent stock in the Dow Jones Index, and Adidas is one of the constituent stocks of GER30. These two leading sports brands have become the largest sporting goods manufacturers benefiting from the FIFA World Cup.

Home Appliances

During FIFA World Cup, about 80% of the office workers stay up late to watch the game! Especially the most common is, they will group together and having party together! Then, a large panel TV is indispensable to watch the exciting games more clearly!


When we talk about sport events, what come out from our minds are functional fabrics! Functional clothing is indispensable for athletes. Therefore, during the FIFA World Cup, the textile industry will actively invest in advertising and the advertising benefits will be very large.


Drink beer is a must-to-do when watching a football game! Most football fans will gather at home, American-style bars or restaurants to drink beer and watch the football game together! They will even launch a co-brading and sell it to customers! At this time, the value of beer will increase


Before the COVID-19, World Cup fans from all over the world would go travel to watch the World Cup in order to personally experience the World Cup live games! This also brought a short-term bullish trend to the tourism industry. Due to the epidemic, outbound travel has been restricted for a long time. However, there have been some obvious positives recently. Recently, many airlines have announced the resumption and addition of multiple international routes. Superimposed the effect of the World Cup, the demand for outbound tourism may be released, and airlines and travel service companies may get more benefit from it.

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Disclaimer: Information above can only be use for references and doesn’t represent our platform’s opinions.

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